Why Growth Marketing Partner?
Marketing can be challenging especially given the speed with which digital marketing and martech platforms are evolving. Having a marketing partner assist your start-up or early-to-mid-stage company with marketing strategy, annual planning, budgeting & forecasting, customer segmentation & personas, and digital marketing can help accelerate and ignite your growth. My highest priority is to help my clients succeed. Let me know how I can help you.
Your Strategic Partner
Go to Market Strategy
I assist start-ups, early stage, and mid-stage companies ready for the next phase of growth, with the development of their marketing strategy including:
Product positioning and market fit
Target audience(s) and personas
Competitive analysis
Customer acquisition
Budgets and Forecasting
Once we've crafted your GTM strategy, the next step is to develop a forecasting model and marketing budget with monthly and quarterly projected customers and/or accounts and customer acquisition costs (CACs) by channel. I can also develop a customer lifetime value (CLTV) model to help inform your target CAC.
Data Driven Approach
Whether you need a content strategy, digital marketing, referral strategy or a personalization strategy, data combined with relentless testing should guide your decisions. Every engagement begins with a deep dive and analysis into available data, whether Google Analytics, CRM data, or a spreadsheet.
