Today’s B2B landscape moves fast—and your marketing needs to keep up.
I provide fractional CMO services purpose-built for B2B companies that need strategic leadership, but don’t need a full-time executive.
Whether you’re scaling, repositioning, or trying to get more ROI out of your current efforts, I’ll help you lead with clarity, focus, and results.
B2B Fractional CMO Services
What is a Fractional B2B CMO?
A B2B Fractional CMO is a part-time senior marketing executive who helps you set direction, lead execution, and generate measurable growth—without the cost of a full-time hire. You get C-level leadership tailored for B2B complexity: longer sales cycles, multiple stakeholders, and strategic positioning that drives pipeline—not just visibility.
What I do as your B2B Fractional CMO
-
Build and execute your full-funnel marketing strategy
-
Refine your positioning and define your ideal client profile (ICP)
-
Oversee lead generation and campaign performance
-
Manage internal teams and marketing vendors
-
Establish KPIs and track marketing ROI
-
Align marketing efforts with sales outcomes​
​
A fractional B2B CMO is ideal for organizations that work with small and medium-sized businesses and need high-level strategy and accountability - but aren’t ready or able to hire a full-time CMO.
​
Why Your B2B Firm Needs a Fractional CMO
Most B2B firms don’t lack effort—they lack focus or marketing expertise.
Marketing can become a patchwork of disconnected campaigns, unclear messaging, and low-impact tactics. That’s where I come in.
​
Here are the common challenges I solve:
-
Lack of a clear marketing strategy or roadmap
-
Unclear or poorly defined ICPs
-
Inefficient lead generation or low lead quality
-
Confusion around the sales funnel and customer journey
-
Fragmented campaigns and inconsistent messaging
-
Budget spent with little visibility into ROI
​
With a fractional CMO like me, you’re not just outsourcing marketing—you’re investing in alignment, leadership, and growth. I bring a strategic framework that connects your business goals with the right marketing solutions, making every effort intentional and every result measurable.
Partner with a Proven Chief Marketing Officer for Scalable Growth
I’ve worked with dozens of B2B companies across industries—from SaaS startups to professional service firms—helping them turn underperforming marketing into a strategic growth engine.
My approach is lean, data-driven, and tailored to your business. I don’t bring canned playbooks—I bring custom solutions backed by real-world results.
Meet Alexandra Chrisman,
Your Growth Marketing Partner
With 20+ years of marketing experience, I help B2B businesses turn complexity into clarity. I combine strategic leadership with hands-on execution to drive real results—faster.
Whether you're building your first scalable marketing function or trying to clean up a mess of disconnected efforts, I bring the structure, insights, and calm leadership to help your team grow smarter.
How It Works
-
Discovery Call
Initial conversation to assess needs.
2. Marketing Audit
Comprehensive review of current strategies.
3. Implementation & Leadership
Tailored plan crafted for growth.
4. Ongoing Optimization
Executing plans with expert oversight.
5. Strategy Development
Continuous improvement for lasting results.
FAQs
How is a B2B fractional CMO different from a marketing consultant?
Unlike a consultant who delivers advice and usually walks away, a fractional CMO embeds within your business—guiding execution, managing agencies and teams, and staying accountable for outcomes.
What types of B2B companies do you work with?
I specialize in B2B professional services, financial service, real estate, SaaS, and high-growth firms. If your business relies on a complex buyer journey, I can help you align marketing with sales more effectively.
How long is a typical engagement?
Most companies work with me for 6–12 months, depending on the stage and scope of your business. I offer flexible terms designed around your goals—not mine.
Can you work with our internal marketing team?
Absolutely. I often partner with in-house marketers to provide strategic oversight, mentorship, and alignment. My goal is to elevate your existing team—not replace them.
What results can I expect?
I focus on marketing ROI and scalable growth. From lead quality improvements to shorter sales cycles, you’ll see measurable progress across the funnel—not just better reports.
Fractional Chief Marketing Officer for
High-Growth Industries
Precise strategies that elevate trust, credibility, and client acquisition.
​
Agile, high-impact marketing systems designed to scale quickly with your business.
Targeted marketing that drives listings, leads, and brand visibility in competitive markets.
Strategic positioning and lead generation for firms that thrive on reputation, referrals, and results.