If your startup is growing fast but your marketing efforts can’t keep up, it’s time to bring in strategic direction.
As a fractional CMO for startups, I help early-stage and scaling companies develop marketing foundations that attract ideal customers, convert consistently, and support sustainable growth—without the cost of hiring a full time CMO.
Fractional CMO for Startups and Scaleups
Fractional CMO Defined: Big Strategy Without Full-Time Cost
A fractional CMO brings executive-level marketing leadership to your company on a part-time, flexible basis.
For startups and scaleups, that means gaining senior-level marketing expertise, strategic insight, and team leadership—without stretching your budget. I align your brand positioning, product, and marketing initiatives to help you gain traction, drive customer acquisition, and prepare for scalable growth.
I work as your embedded marketing leader—turning fragmented efforts into focused execution. I provide clarity, momentum, and structure to your entire marketing function.
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Here’s what you’ll get when you hire a fractional CMO:
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Comprehensive marketing strategy built for your stage, target audience, and funding goals
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Brand positioning and messaging that resonates with the right customers
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Go-to-market strategies for product launches or fundraising milestones
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Funnel optimization and conversion analysis
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Strategic marketing guidance, hiring support, and process development for your in-house marketing team
What You Get When You Bring Me Into Your Startup Team
When Marketing Gets Messy, Here’s Why You Need a CMO
Most startups hit a point where hustle alone isn’t enough. You need strategic marketing leadership, clear messaging, and effective marketing strategies that deliver real ROI.
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Here’s where a fractional chief marketing officer can change the game:
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You’re launching but lack a solid go-to-market strategy
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You have traction but no system to accelerate growth
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Your messaging is unclear or inconsistent across marketing channels
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You need help building or leading a marketing department
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You’re preparing for investment or acquisition and need to show business growth
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I step in to bring strategic leadership, structure, and accountability—so your company's marketing efforts start driving outcomes, not just activity.
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Strategic Leadership to Take Your Startup to the Next Level
I’ve helped startups and scaleups launch, scale, pivot, and grow with purpose. My approach blends deep industry knowledge, sharp insight, and real-world execution to turn your marketing challenges into opportunities.
Whether you're facing limited resources or fast-moving competitive markets, I bring actionable strategies and a proven track record to support your goals. Let’s build something that lasts.
Your Strategic Partner in Startup Growth
I’m Alexandra Chrisman, and I help founders cut through chaos with clear strategic marketing. With over 20 years of experience as a seasoned marketing executive,
I specialize in building go-to-market engines, aligning teams, and driving the kind of marketing that actually supports sales and long-term growth. I operate like a chief marketing officer—but with the flexibility and focus of fractional CMO services.
How It Works
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Discovery Call
Initial conversation to assess needs.
2. Marketing Audit
Comprehensive review of current strategies.
3. Implementation & Leadership
Tailored plan crafted for growth.
4. Ongoing Optimization
Executing plans with expert oversight.
5. Strategy Development
Continuous improvement for lasting results.
Common Questions Founders and Scaling Companies Ask Before They Hire a Fractional CMO
What’s the biggest benefit of hiring a fractional CMO for a startup?
Hiring a fractional CMO for startups gives you the high level marketing expertise you need—without the cost of a marketing executive. I provide strategic marketing leadership that brings clarity, speed, and structure to your marketing campaigns, helping you launch faster, optimize spend, and drive measurable business growth.
How is a fractional CMO different from a marketing consultant?
A consultant gives you advice. A fractional chief marketing officer leads your team and helps implement strategies. I embed into your marketing team, manage execution, and refine marketing tactics to support your evolving business goals with real accountability.
Can you help us hire or restructure our marketing team?
Yes. I’ve helped founders build or restructure their marketing department from the ground up. From job descriptions to team design, I ensure your structure supports performance, integrates new marketing technologies, and is set up for rapid growth.
What size or stage of startup is the best fit for this?
Typically, seed to Series B startups see the greatest value, but I also support early-stage companies needing specialized expertise. If your in-house marketing team lacks a senior leader or you're entering competitive markets, this is the right time to bring on a senior marketing executive.
How soon will we see traction or results?
Most companies start to see momentum within 30–60 days. Once we align marketing strategies, clarify messaging, and prioritize channels, your lead generation, branding strategy, and content marketing efforts begin to deliver returns that support scalable, sustainable growth.
Who I Help Beyond Startups and Scaleups
Strategic positioning and lead generation for firms that thrive on reputation, referrals, and results.