Conversion Rate Optimization Services
Most teams focus on traffic. I focus on results. My conversion rate optimization services help you turn more website visitors into qualified leads, customers, and revenue—without blowing your ad budget. Through data-driven, in-depth analysis and strategic testing, I help you maximize conversions and improve website performance across all the pages that matter.
What is Conversion Rate Optimization?
Conversion rate optimization (CRO) is the process of turning more potential customers into paying ones—without spending more on traffic.
Using analytics data, user behavior insights, and structured testing like A/B testing or multivariate testing, I identify where your site loses traction and implement changes to fix it. Whether it’s landing page design, page layout, or friction in your conversion funnel, my CRO services focus on your target audience and their journey.
From hypothesis to execution, I optimize every step of your sales funnel to improve your conversion rate and support your broader business goals.
Why CRO Should Be Your Most Valuable Marketing Investment
If you're investing in digital marketing or paid ad campaigns, but your conversion rate is flat, you're leaving revenue on the table. Most online businesses spend heavily to drive website traffic—but ignore how well their site actually converts. That’s where conversion rate optimization services come in.
With a structured conversion optimization process, I analyze user behavior, run conversion audits, and identify exactly where your website performance is falling short. Then I apply conversion optimization best practices—from landing pages and customer journey mapping to comprehensive testing—to turn traffic into action.
Great CRO isn’t guesswork. It’s an ongoing process built on user research, data analysis, and rapid iteration. I help you test faster, spot patterns, and deliver measurable improvements—so you get better ROI from your marketing investment and start generating additional revenue from traffic you already have.
Whether you're an ecommerce business, B2B startup, or service firm, investing in a trusted conversion rate optimization consultant is one of the most cost-effective ways to improve site performance and hit your growth targets.
Fractional CMO. CRO Specialist. Your Growth Partner.
I’m Alexandra Chrisman - your partner in data-driven, strategic marketing that actually performs. As a CRO expert with a proven track record, I help teams implement smarter conversion optimization programs that improve pipeline performance. I lead every engagement hands-on, from audit to execution—so you see the results, not just the roadmap.
My Approach to Driving Strategic Growth
1
Data Drives Every Decision
No guesswork. Every recommendation is backed by metrics, insights, and market realities.
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2
Seamless Team Integration
I embed within your team—collaborating, aligning, and leading like a true partner, not an outsider.​
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3
Marketing Strategy Tailored to You
Your business is unique. Your strategy should be too—built for your stage, goals, and pace.​
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4
Relentless ROI Focus
I prioritize high-impact moves that deliver real growth—not vanity metrics or marketing theatrics.​
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CRO Services Tailored to Your Industry and Growth Stage
B2B firms needing better lead generation and funnel-wide conversion rate optimization support.
Trust-based businesses where strong CRO improves qualified lead volume and supports compliance-aligned conversion paths.
Local brands improving conversion optimization for listing pages and inquiry forms.
Fast-growth teams building scalable conversion optimization services to match high-velocity testing needs.
Drive growth through trust, positioning, visibility, and optimized conversions
How It Works
1. Discovery Call
Initial conversation to assess needs.
2. Marketing Audit
Comprehensive review of current strategies.
3. Strategy Development
Tailored plan crafted for growth.
4. Implementation & Leadership
Executing plans with expert oversight and focus on ROI.
5. Ongoing Optimization
Continuous improvement for lasting results and improved margins.
Questions I Hear Most Often About CRO
How many tests do you typically run?
The number of tests depends on your website traffic, team resources, and testing velocity. Most CRO programs run 2–4 tests monthly, including A/B testing, multivariate testing, and iterative improvements based on analytics data. My goal is to ensure every test reaches statistical significance and supports your broader conversion optimization process. We focus on meaningful changes that drive conversion rate increases—not just volume for the sake of activity.
Is conversion rate optimization right for my business?
Yes. Whether you're B2B, B2C, SaaS, or service-based, conversion rate optimization can help improve your website performance and deliver more value from your existing website traffic. My conversion rate optimization services are tailored to your target audience, platform, and sales cycle—whether you're generating qualified leads, online purchases, or inbound inquiries. If your site has traffic but low conversion, conversion optimization can make a measurable difference.
What’s the difference between you and a typical CRO agency?
Unlike a traditional conversion rate optimization agency, I offer end-to-end leadership—from strategy through test execution—so you’re not bouncing between strategy decks and outsourced testing teams. You get access to a conversion optimization expert who deeply understands your target market, website, and internal goals. I act as your embedded CRO specialist, driving the process with hands-on guidance, not just handing over templates or recommendations.
What tools do you use?
I use industry-standard tools like Google Analytics, Hotjar, and Optimizely for user behavior tracking, split testing, hypothesis creation, and conversion audit insights. These tools support everything from click heatmaps and scroll behavior to identifying friction in landing pages and running clean ab testing. My toolset adapts to your tech stack and ensures we gather the right data to drive measurable improvements.
Do I need a dev team?
Not necessarily. While having development support can speed up the optimization process, many tests—especially layout or copy variations—can be deployed through visual editors or tools used by top CRO agencies. If you don’t have a dev team, I offer project management and can coordinate with trusted implementation partners to execute conversion optimization services quickly and effectively.
CRO Strategy That Scales—From California to Wherever You Grow
Strategic Services That Support Smarter Conversion
Uncover performance gaps, industry benchmarks, and new opportunities for competitive growth.
Assess your site's traffic, funnel flow, and rate optimization services in a structured review.
Personalize messaging and user flows based on audience research and behavioral segmentation.​
Launch new products or funnels with performance-focused positioning and conversion optimization baked in.
Manage, execute, and optimize marketing campaigns that align with your CRO and acquisition goals.
Create web content that speaks directly to your target audience and supports CRO outcomes.
Personalize messaging and user flows based on audience research and behavioral segmentation.
Run agile tests that align CRO, content, and acquisition for fast, focused growth.
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