Marketing Campaign Management Services
Stop juggling disjointed campaigns. I help businesses create, manage, and optimize marketing campaigns that perform—across email, social media, push notifications, and more. With the right strategy, tools, and leadership, I turn marketing activity into measurable business growth.
What is Marketing Campaign Management?
Marketing campaign management is the process of planning, executing, and optimizing coordinated marketing efforts across multiple channels.
From campaign messages to customer journeys, it’s about managing all the moving parts—your tools, team, data, and content—to deliver effective campaigns that actually connect with your target audience.
It’s not just about sending email campaigns or running ads.
It’s about building the right marketing workflows, aligning your brand across platforms, and using automation and data to create customer experiences that convert and retain.
The goal?
Boost campaign performance, improve customer engagement, and grow your business—without burning out your marketing team.
Why Campaign Management Is Crucial for Business Growth
Even the best ideas can fall flat without the proper execution.
Most businesses struggle not because of poor strategy, but because their marketing campaigns are chaotic, siloed, or hard to scale.
That’s where smart campaign management makes a real difference.
With the right campaign management tools and oversight, you can:
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Launch targeted campaigns across different channels—email, social media, push notifications, and more
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Automate workflows to reduce repetitive tasks and save your marketing team valuable time
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Use customer data to improve segmentation and create more relevant, timely campaign messages
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Track campaign performance in real time and optimize fast
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Deliver consistent, high-impact customer experiences across every touchpoint
Whether you’re building from scratch or fine-tuning what’s already in motion, my marketing campaign management services help you move faster, smarter, and with more control.
Meet Alexandra Chrisman,
Your Growth Marketing Partner
I bring 20+ years of experience managing marketing campaigns that don’t just “go out”—they deliver. I’ve worked with brands across industries to turn fragmented marketing activities into coordinated, high-performing campaigns. My main role is to lead strategy, streamline execution, and make sure every campaign actually supports your business goals.
My Approach to Driving Strategic Growth
1
Data Drives Every Decision
No guesswork. Every recommendation is backed by metrics, insights, and market realities.
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2
Seamless Team Integration
I embed within your team—collaborating, aligning, and leading like a true partner, not an outsider.​
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3
Marketing Strategy Tailored to You
Your business is unique. Your strategy should be too—built for your stage, goals, and pace.​
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4
Relentless ROI Focus
I prioritize high-impact moves that deliver real growth—not vanity metrics or marketing theatrics.​
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Who I Help with Retention Marketing
B2B companies needing to coordinate long-cycle marketing campaigns across buyer stages
Financial service providers with complex messaging and compliance needs
Real estate and local service businesses aiming to engage leads and retain customers
Startups and scaleups building repeatable marketing processes that scale with their team
Drives growth through positioning, visibility, and marketing systems tailored for trust-based businesses.
How It Works
1. Discovery Call
Initial conversation to assess needs.
2. Marketing Audit
Comprehensive review of current strategies.
3. Strategy Development
Tailored plan crafted for growth.
4. Implementation & Leadership
Executing plans with expert oversight and focus on ROI.
5. Ongoing Optimization
Continuous improvement for lasting results and improved margins.
FAQs
What’s included in your marketing campaign management services?
My services cover the full lifecycle of marketing campaigns—from strategic planning and audience segmentation to execution, tracking, and real-time optimization—across multiple channels, tools, and customer journeys.
Do you work with our current tools and platforms?
Yes. I work directly within your existing systems—whether it's Adobe Campaign, HubSpot, Salesforce, High Level, Active Campaign, or other tools—to streamline workflows and improve campaign performance without disrupting your current setup.
Can you help us automate campaigns across different channels?
Absolutely. I set up and manage automation that works across email, social, mobile, and push notifications—so you can launch coordinated, multi-channel campaigns without repetitive manual tasks.
How do you measure campaign performance?
I use detailed performance tracking—open rates, conversions, engagement, customer interactions, and more—to evaluate effectiveness, make data-driven decisions, and continuously improve campaign ROI across your marketing efforts.
Do you only work with large marketing teams?
Not at all. I work with solo marketers, lean startup teams, and larger in-house departments—bringing structure, clarity, and results to campaign management at any stage or team size.
Expert Marketing Leadership Across California and Beyond
Related Marketing Services
Break down your audience into strategic, actionable segments that power personalized marketing and drive stronger campaign results across the board.
Maximize ROI with data-driven campaigns optimized for conversions, using real-time performance metrics to scale what works and cut waste.
Create high-impact content plans that align with audience needs, support your funnel, and drive measurable engagement across digital platforms.
Understand your market, differentiate your brand, and uncover gaps with a detailed competitor analysis that informs smarter positioning and strategy.
Launch faster and smarter with a GTM strategy built around your audience, product, and growth goals—ready to scale.
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Fix leaks and improve flow in your customer journey—from awareness to conversion—by optimizing every step of your marketing funnel.
Drive repeat revenue by increasing customer retention with lifecycle strategies, loyalty programs, and targeted content that keeps customers engaged long term.​
Identify growth opportunities with in-depth market research, customer insights, and trend analysis to guide smarter strategy and informed decision-making.