Content Strategy Services
If you’re publishing content without a strategy, you’re gambling with your resources. I help companies take control of their content marketing with a clear, actionable plan rooted in data, customer insight, and business goals.
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Through my content strategy services, I work with you to align your digital content with what your audience actually cares about—while making sure it’s structured to perform across search, site experience, and sales.
What My Content Strategy Services Include
This isn’t just about creating content—it’s about creating the right content, for the right users, at the right time.
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My approach to content strategy services covers the full suite of planning, optimization, and performance improvement, including:
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Content audits to evaluate your existing content and identify gaps
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Keyword research tied to real user intent and SEO best practices
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Content gap analysis to uncover missed opportunities and expand reach
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SEO strategy that improves organic traffic and boosts rankings across your key landing pages
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Editorial calendar planning to align content creation with audience needs and internal goals
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Content optimization that improves conversions, structure, and search visibility
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Content promotion and reporting to track success and inform what’s next
From high-performing blog articles to lead-gen landing pages, I help you create content that supports every stage of your funnel—and makes a positive impact on both conversions and revenue.
Why Content Strategy Matters More Than Ever
Today’s users are overwhelmed with content. If you want your brand to stand out—and actually engage—your content needs to be driven by strategy, not guesswork.
That’s where I come in.
I help clients identify exactly what their audience is looking for, where their existing content is falling short, and how to create a plan that supports long-term success. Whether your site needs a full reset or just smarter focus, I bring structure, clarity, and measurable impact to your content efforts.
Effective content strategy means more than publishing blogs. It means aligning your content marketing with business goals, optimizing for SEO, and meeting customer pain points with purpose-built resources.
Meet Alexandra Chrisman,
Your Growth Marketing Partner
I don’t take a plug-and-play approach. I act as your content strategist, fractional CMO, and growth partner—all in one. With 20+ years of experience, I know how to connect content with performance, brand with audience, and strategy with revenue.
You’ll get more than just ideas. You’ll get a strategic partner who helps you implement, refine, and grow.
My Approach to Driving Strategic Growth
1
Data Drives Every Decision
No guesswork. Every recommendation is backed by metrics, insights, and market realities.
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2
Seamless Team Integration
I embed within your team—collaborating, aligning, and leading like a true partner, not an outsider.​
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3
Marketing Strategy Tailored to You
Your business is unique. Your strategy should be too—built for your stage, goals, and pace.​
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4
Relentless ROI Focus
I prioritize high-impact moves that deliver real growth—not vanity metrics or marketing theatrics.​
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Who My Content Strategy Services Are For
B2B businesses needing to engage buyers across long, complex journeys
Financial services and professional firms needing compliance-conscious content that still connects
Real estate and local services looking to increase visibility, leads, and trust
Startups and scaleups trying to grow fast and avoid wasted effort
Drives growth through positioning, visibility, and marketing systems tailored for trust-based businesses.
How It Works
1. Discovery Call
Initial conversation to assess needs.
2. Marketing Audit
Comprehensive review of current strategies.
3. Strategy Development
Tailored plan crafted for growth.
4. Implementation & Leadership
Executing plans with expert oversight and focus on ROI.
5. Ongoing Optimization
Continuous improvement for lasting results and improved margins.
FAQs
What exactly is content strategy, and why does it matter?
Content strategy is the process of aligning your digital content with business goals, SEO, and user needs. Without it, content becomes noise. With it, content becomes a real growth engine.
How do you know what content we should create?
I use keyword research, competitive analysis, audience data, and content audits to identify what your audience is searching for—and where your brand can meet that demand with purpose-built content.
What’s included in your content strategy services?
You get a full suite of support—content audits, gap analysis, SEO strategy, editorial calendar planning, and performance tracking—so your team can focus on creating content that actually drives business results.
How does content strategy connect to SEO and conversions?
Content strategy ensures your content ranks and performs. I optimize for search engine visibility and user intent, while aligning every piece with conversion paths that drive meaningful business impact.
We already have content—can you help us improve it?
Yes. I assess your existing content through a detailed audit, identify what to keep, cut, or optimize, and build a strategy to boost traffic, engagement, and conversions from what you already have.
Expert Marketing Leadership Across California and Beyond
Related Marketing Services
Coordinate, execute, and optimize cross-channel campaigns that align with business goals and drive measurable growth—without overwhelming your marketing team.​
Keep customers engaged and loyal with lifecycle campaigns, smart segmentation, and content tailored to drive repeat business and long-term value.
Run campaigns that convert. I use data, creative, and channel expertise to maximize results—and scale what’s actually working
Test, learn, and refine your digital experiences to turn more visitors into customers—boosting revenue without increasing your ad spend.
Uncover leaks and friction in your marketing funnel, then fix them with strategy-driven solutions that improve flow, conversions, and ROI.​
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Understand what’s working, cut what’s not. I help you track returns, optimize spend, and tie every marketing move to business outcomes.​
Launch with a strategic plan tailored to your product, audience, and goals—designed to accelerate traction and support scalable growth.
See how your brand stacks up. I analyze your competitors, identify gaps, and help you craft a smarter positioning strategy.
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