Marketing ROI Consulting
Tired of guessing what’s working? My marketing ROI consulting helps you understand exactly where your marketing spend is going—and what it’s delivering in return. I help companies cut waste, double down on marketing strategies that deliver, and connect every marketing investment to measurable performance and growth. Smart decisions start with smart data.
What is Marketing ROI?
Marketing ROI—return on investment—isn’t just a buzzword. It’s the foundation for sustainable, scalable growth. It’s the measurement of which marketing campaigns, marketing efforts, or digital marketing channels are generating the most value.
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By calculating ROI consistently and measuring marketing ROI across multiple channels, companies gain clarity on sales impact, conversion rates, and long-term profit and revenue growth.
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My marketing ROI consulting process helps marketers connect the dots between marketing expenses, outcomes, and business-wide success—enabling smarter decisions backed by real time data and precise analytics.
From Spend to Strategy: Why ROI Should Lead the Way
Marketers face pressure to prove ROI and optimize every investment. With budgets spread across social media, paid ads, email, and more, the challenges of tracking marketing cost, sales, and marketing impact are real.
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That’s where marketing ROI consulting becomes a pivotal role in your growth plan.
By focusing on insights, attribution, and performance, I help you tie every tactic to profit and revenue growth. We look beyond basic metrics—analyzing marketing initiatives across multiple channels, balancing marketing expenses, and factoring in other factors that influence your business success.
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Through custom dashboards, reporting, and strategic solutions, you gain the ability to scale what works and fix what doesn’t.
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No more guesswork—just data driven clarity that empowers your team to move forward with focus, purpose, and measurable return on investment ROI.
I Help Smart Teams Turn Marketing into Growth
For 20+ years, I’ve helped companies optimize their marketing investment through smarter strategies, clearer measurement, and more meaningful insights. Whether you’re launching new marketing initiatives or refining current campaigns, I help you connect effort to outcome and deliver value that shows up in your bottom line.
My Approach to Driving Strategic Growth
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Data Drives Every Decision
No guesswork. Every recommendation is backed by metrics, insights, and market realities.
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2
Seamless Team Integration
I embed within your team—collaborating, aligning, and leading like a true partner, not an outsider.​
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3
Marketing Strategy Tailored to You
Your business is unique. Your strategy should be too—built for your stage, goals, and pace.​
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4
Relentless ROI Focus
I prioritize high-impact moves that deliver real growth—not vanity metrics or marketing theatrics.​
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Growth Support for the Businesses That Can’t Afford to Guess
Complex sales cycles, long pipelines—I help B2B brands drive measurable sales impact and strong ROI.
Support for firms needing compliant, targeted marketing strategies and clear measurement.
Real estate teams looking to prove and improve their marketing ROI from listing to close.
Early-stage companies needing to test, measure, and refine fast—with minimal wasted investment.
Foster growth by building trust, enhancing positioning, increasing visibility, and optimizing conversions.
How It Works
1. Discovery Call
Initial conversation to assess needs.
2. Marketing Audit
Comprehensive review of current strategies.
3. Strategy Development
Tailored plan crafted for growth.
4. Implementation & Leadership
Executing plans with expert oversight and focus on ROI.
5. Ongoing Optimization
Continuous improvement for lasting results and improved margins.
What Clients Ask Before We Work Together
How do I calculate marketing ROI?
Calculating ROI starts with tracking your marketing spend across multiple channels, then mapping those costs to sales impact, conversion rates, and revenue growth. I help you build custom attribution models that reflect your business structure, clarify your true return on investment, and simplify ongoing measurement for long-term success.
What if we already have analytics tools?
That’s a great start. Most companies have data, but few know how to translate it into actionable insights. I help you interpret your existing analytics, focus on what matters, and unlock the value hidden in your real time data to guide better marketing strategies and optimize performance.
Can you work with external agencies or in-house teams?
Absolutely. I embed seamlessly with your internal marketing team, your agency, or both—creating unified goals, sharing data-driven insights, and maximizing your marketing impact. Whether you're leading in-house marketing campaigns or outsourcing execution, I align efforts for stronger ROI across the board.
What types of metrics do you focus on?
I prioritize metrics that map directly to profit and revenue growth—like customer acquisition cost, conversion rates, sales impact, and long-term marketing ROI. We’ll also track retention, channel performance, and campaign effectiveness so you always know where your investment is going and what it’s delivering.
Is marketing ROI consulting only for large companies?
Not at all. My marketing ROI consulting services are built to scale—whether you're a startup needing to measure early marketing initiatives, a mid-sized business managing growing marketing expenses, or an enterprise team optimizing complex campaigns. The goal is the same: smarter investment, better results.
Serving Growth-Focused Teams in California—and Across the U.S.
Services That Support—and Scale—Your ROI
Data-driven strategies that enable smarter campaigns and drive sustainable revenue growth.
Evaluate current marketing efforts, identify waste, and uncover opportunities for better ROI.
Assess your standing in the industry and learn how to stay competitive.
Lifecycle marketing initiatives that build long-term value and increase customer loyalty.
Use analytics and competitive data to inform strategic planning and guide investment decisions.
Boost your sales without increasing marketing cost—by improving the customer journey.
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Align your content to your marketing objectives and connect with your ideal customers.
Oversight for high-performing campaigns that tie execution directly to marketing ROI.​