Marketing Audit Services for Better ROI and Performance
Marketing doesn’t fail because people aren’t trying—it fails because they’re not measuring what matters.
That’s why I created a strategic, data-driven marketing audit service that surfaces the root causes behind lagging growth and underperforming marketing efforts—so you can stop guessing and start optimizing.
What Is a Marketing Audit?
A marketing audit is a deep, diagnostic review of your current marketing efforts—from strategy and messaging to channels and performance data.
I look under the hood to evaluate what’s working, what’s not, and what needs to change.
You’ll walk away with clarity, insights, and a strategic roadmap built for growth—grounded in reality, not assumptions.
How a Strategic Marketing Audit Shifts the Entire Game Plan
Most organizations don’t have a marketing problem—they have a visibility problem.
They’re investing time and budget without a clear view of ROI, customer behavior, or funnel friction. That’s where I come in.
Through my marketing audit services, I identify:
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Misaligned strategy: Are your marketing efforts aligned with your business goals—or just making noise?
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Leaky funnels: Where are you losing buyers, and why?
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Channel performance: What’s driving revenue vs. what’s burning budget?
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Customer insights: Are you speaking to what your audience actually needs?
I connect these dots to show you exactly how to optimize.
Whether you’re preparing for scale, restructuring your team, or just need a fresh perspective, this audit delivers strategic clarity and actionable next steps that create measurable impact.
A Partner Who’s Done This Before -and Gets It Right
Hi, I’m Alexandra Chrisman! I bring over 20 years of strategic marketing experience—spanning startups, financial advisors, real estate, and more.
As your partner, I deliver honest insights, clear direction, and hands-on support that connects marketing to measurable growth.
My Approach to Driving Strategic Growth
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Data Drives Every Decision
No guesswork. Every recommendation is backed by metrics, insights, and market realities.
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Seamless Team Integration
I embed within your team—collaborating, aligning, and leading like a true partner, not an outsider.​
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Marketing Strategy Tailored to You
Your business is unique. Your strategy should be too—built for your stage, goals, and pace.​
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Relentless ROI Focus
I prioritize high-impact moves that deliver real growth—not vanity metrics or marketing theatrics.​
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Built for These Businesses (and Yours Could Be Next)
Complex buyer journeys, simplified with strategies that work.
Compliant, trust-building marketing that drives client growth.
More leads, more listings, more market share. in competitive property markets.
Marketing clarity and traction, built for fast-moving teams.
Boosts growth through effective positioning, visibility, and marketing systems for trust-based businesses.
How It Works
1. Discovery Call
Initial conversation to assess needs.
2. Marketing Audit
Comprehensive review of current strategies.
3. Strategy Development
Tailored plan crafted for growth.
4. Implementation & Leadership
Executing plans with expert oversight and focus on ROI.
5. Ongoing Optimization
Continuous improvement for lasting results and improved margins.
FAQ: The What, Why, and How of the Audit
What’s included in the marketing audit?
The audit includes a full diagnostic of your marketing ecosystem—strategy, messaging, funnel health, performance data, and competitive benchmarks—plus a prioritized roadmap with specific actions to improve results.
How long does the audit take?
Most audit services are completed within 2–3 weeks. That gives me time to review your data, analyze performance trends, interview key team members (if needed), and deliver tailored insights you can act on.
Do I need a big team to benefit from this?
Not at all. I work with solo founders, lean startups, and growing teams. Whether you have a full marketing department or none at all, the audit adapts to your current structure and internal goals.
Is this just a one-time project?
It can be—but many clients move forward with implementation or ongoing support. The audit often opens the door to deeper engagement, from marketing campaigns to strategic leadership as a fractional CMO.
What makes your audit different?
Unlike templated audit services, mine connects data to business outcomes. I don’t just tell you what’s broken—I explain why, show what’s possible, and provide recommendations to move forward with confidence.
Providing Expert Marketing Audit and CMO Services Across California and Beyond
Next Steps After Your Marketing Audit
Know where your brand stands and where the competitors are gaining ground.